Islamabad, Pakistan, Mobile-first digital nano-lending platform Daira has marked its first anniversary of operations in Pakistan, reaffirming its mission to drive financial inclusion and extend access to credit for the country’s unbanked and underbanked population.
Launched by Finleap, a Pakistan-based fintech backed by FinVolution Group (NYSE: FINV), a global leader in connecting millions of consumers and small enterprises with financial institutions, Daira began operations after securing a license and whitelisting from the Securities and Exchange Commission of Pakistan (SECP).
In just one year since disbursing its first loan in October 2024, Daira has achieved over one million registered users and disbursed PKR 1 billion in cumulative loans to more than 200,000 customers. To celebrate the milestone, the company hosted a media roundtable at its Islamabad headquarters, where executives discussed Daira’s business model, regulatory compliance, technology infrastructure, and plans for future growth.
Daira primarily serves daily wage earners, small vendors, informal workers, and first-time borrowers, segments traditionally excluded from formal credit systems. Its data-driven and transparent lending approach leverages financial models and global best practices to deliver collateral-free loans efficiently.
A major achievement this year includes Daira’s acquisition of a Buy Now, Pay Later (BNPL) license from SECP in July 2025, expanding its footprint into consumer financing. “Over the past year, we have built trust by prioritizing customers’ wellbeing,” said Sheikh Omer Nasim, CEO of Daira. “We are proud to have empowered more than 200,000 individuals and small businesses through timely access to finance when it mattered most. This is just the beginning.”
Nasim emphasized that Pakistan’s rapidly growing digital economy presents immense opportunities for inclusive credit innovation. Daira’s next phase focuses on financial literacy, compliance, governance, and technology security to strengthen the foundation of responsible digital lending.
“Our vision is to make digital finance accessible, responsible, and empowering for everyone in Pakistan,” Nasim added.
Daira’s first-year performance demonstrates that transparent, compliant, and customer-centric digital lending models can effectively overcome the challenges previously faced by Pakistan’s fintech sector, paving the way for sustainable financial inclusion and trust in digital credit systems.
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