e-Commerce

With only 3.1 million credit cards in a population of 240 million, Pakistan’s consumption-driven economy faces a major credit gap. Alibaba’s entry through Koko Tech highlights growing fintech interest and rising pressure on local banks to modernize.

Amazon Meta Microsoft Salesforce and Stripe join the Universal Commerce Protocol Tech Council to establish a global open standard for AI driven agentic commerce.

The government of Pakistan has outlined a strategy to boost exports by combining skills development, e-commerce adoption, and economic formalization, while improving market access, digital trade ecosystems, and support for compliant businesses.

SECP grants a Non Banking Finance Company license to Alibaba Group associate Cocotech Pakistan to launch Buy Now Pay Later services and boost the digital economy.

Rising fuel costs in Pakistan are triggering a structural repricing across the e‑commerce ecosystem, affecting logistics, last mile delivery, consumer behavior, and merchant margins, while digital payments emerge as a stabilizing mechanism in a constrained operational environment.

Bank Alfalah’s AlfaMall integrates a specialized fashion marketplace powered by Comverse, offering 150 plus brands and 100,000 plus products through a seamless checkout.