JS Global Capital has signed an agreement with Supernet E-Solutions to deploy an AI-powered Call Center CRM and support system, positioning itself as one of the leading brokerage houses in Pakistan to move its customer service operations onto an AI-driven platform. The agreement was signed by Khalil Usmani, CEO of JS Global Capital, and Ahmer Qamar, CEO of Supernet E-Solutions, bringing together a capital markets brokerage and a customer experience technology provider under a formal partnership.
The deal is centered on transforming how JS Global Capital connects with and supports its clients, replacing or upgrading existing call center infrastructure with an AI-powered CRM system intended to handle customer interactions more efficiently. For a brokerage, call center support typically covers a wide range of client needs, from account queries and trade-related questions to onboarding and technical support, and layering AI-driven CRM tools into that function is generally aimed at reducing response times while giving support staff more structured access to client history and context during interactions.
Supernet E-Solutions brings the underlying technology and implementation expertise to the partnership, working with JS Global Capital to build out the AI-powered support infrastructure across the brokerage’s customer-facing operations. The move reflects a broader trend among brokerages and capital market intermediaries globally, where AI-driven customer service tools are increasingly being adopted to manage growing client volumes and rising expectations for fast, round-the-clock support, particularly as more retail investors interact with brokerages primarily through digital channels rather than in-person visits.
No specific details were shared on the scale of the deployment, the timeline for rolling out the new CRM system across JS Global Capital’s operations, or the financial terms of the agreement with Supernet E-Solutions. Both companies described the partnership as a significant step in the brokerage’s broader digital transformation efforts, with further updates expected as the AI-powered support system moves from signing toward implementation.
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