OPay is set to continue its National Innovation Challenge Webinar Program with an upcoming session focused on digital strategy and user research with artificial intelligence. The webinar, titled “Digital Strategy & User Research with AI,” is scheduled for August 22, 2026, at 3:00 PM WAT and will feature Oluwaseun Imade, Lead, Integrated Marketing at OPay. The session is part of the OPay National Innovation Challenge, which is bringing together learning opportunities and discussions around innovation, technology and digital business practices.
According to the announcement shared by OPay, the upcoming webinar is intended to give participants an opportunity to sharpen their ideas, explore new perspectives and learn approaches that can contribute to smarter digital solutions. The session will focus specifically on the role of digital strategy and user research when combined with AI, a topic that has become increasingly relevant for businesses developing digital products and services. By placing the discussion within its National Innovation Challenge Webinar Program, OPay is continuing a series designed to support learning and knowledge sharing among participants.
Oluwaseun Imade, who serves as Lead, Integrated Marketing at OPay, will be the featured speaker for the session. His involvement brings a marketing and digital strategy perspective to the discussion, with the webinar expected to examine how businesses and innovators can use user research and AI as part of their approach to developing and refining digital ideas. The session also connects marketing considerations with technology-driven research, offering participants an opportunity to explore how understanding users can contribute to better digital strategies.
The webinar is scheduled for August 22 at 3:00 PM WAT, giving participants a dedicated session within the ongoing National Innovation Challenge program. The announcement also highlights the broader learning journey associated with the challenge, encouraging participants to continue developing their ideas and exploring different perspectives. The program reflects the growing role of webinars and knowledge-sharing sessions in innovation initiatives, particularly as artificial intelligence becomes increasingly connected with digital product development, customer research and business strategy.
The OPay National Innovation Challenge is being presented as an avenue for participants to engage with topics related to innovation and digital development. The webinar program adds an educational component to the challenge by bringing speakers from relevant professional backgrounds into discussions around technology and strategy. The August 22 session will specifically address digital strategy and user research with AI, linking two areas that are increasingly being considered together as organizations seek to understand customer needs and develop digital experiences.
OPay shared the webinar announcement through its social media channels, inviting its audience to continue following the National Innovation Challenge learning journey. The promotional material identifies OPay alongside Google and 3MT as supporting brands associated with the initiative, while the program carries the OPay National Innovation Challenge branding. The event is also presented under the broader theme of learning, idea development and exploring new perspectives.
With AI becoming part of discussions across digital banking, fintech, marketing and product development, sessions focused on practical applications can provide participants with exposure to how emerging technology intersects with established business practices. The upcoming OPay webinar will therefore bring together digital strategy, user research and AI within a single discussion, with Oluwaseun Imade leading the featured session. The event is scheduled for August 22, 2026, at 3:00 PM WAT as the next session in the OPay National Innovation Challenge Webinar Program.
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