Qist Bazaar, a leading Buy Now Pay Later and installment financing platform operating in Pakistan, has officially announced the appointment of Azeem Pirani to its Board of Directors as an Independent Director. Azeem Pirani, who currently serves as Chief Operations Officer and Executive Director at EFU Life Assurance Ltd., brings over twenty years of senior executive leadership across key sectors including insurance, takaful, Islamic finance, digital transformation, operations, and corporate governance. His extensive track record in building customer-first organizations, managing large-scale operational frameworks, and driving sustainable strategic growth will serve as a vital asset as Qist Bazaar expands its nationwide market presence.
The addition of Azeem Pirani aligns with the core mission of Qist Bazaar to deliver responsible, Shariah-compliant financing solutions to millions of underserved individuals across the region. By incorporating his operational leadership and governance expertise, the company aims to enhance transparency, regulatory adherence, and strategic decision-making across all service tiers. As financial technology continues to alter traditional consumer purchasing mechanisms throughout the country, strengthening executive oversight remains a priority for platforms scaling non-bank credit solutions.
With this new appointment, Qist Bazaar reinforces an established board comprising prominent local and international leaders from venture capital, commercial banking, technology, executive search, and broader financial institutions. The current board composition includes Aasim Wajid Jawad, Group Head at Bank Alfalah; Aatif Awan, Managing Partner at Indus Valley Capital; Naiel Ikram, Partner at Fatima Gobi Ventures; Asif Makhani, Co-founder of Infino; Aman Haque, Partner and Head of Global Operations at August Leadership; Safar Ali Lakhani, former President of Soneri Bank Limited; and Rubina Kamardin, Executive Director at Qist Bazaar, alongside other industry advisors.
As consumer demand for transparent installment solutions expands rapidly across both urban centers and secondary markets, Qist Bazaar continues to focus on long-term sustainability and governance excellence. The operational background brought by Azeem Pirani will directly support the efforts of the company to optimize its product lines, bolster institutional partnerships, and scale digital access to ethical financial services. This strategic leadership expansion positions the firm to further accelerate its growth trajectory within Pakistan’s evolving fintech ecosystem.
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