Pakistan’s retail landscape is experiencing a surge in chain stores, with an estimated 134 domestic brands catering to various consumer needs. Clothing and apparel dominate the market, accounting for a whopping 54% (73 brands) of all chain stores.
Following closely behind are footwear stores (20 brands, 15%), offering diverse options for Pakistani consumers. Supermarkets and departmental stores come in third with a 11% share (15 brands), providing one-stop shopping experiences.
While clothing, footwear, and larger stores dominate, there’s also a healthy presence of specialty chains. Accessory stores (7 brands) cater to those seeking additional touches, while kidswear (5 brands) and leather accessories (5 brands) address specific needs. Pharmacies round out the market with another 5 brands.
This breakdown provides valuable insights into the preferences of Pakistani consumers and the growth potential within the chain store market.
