The technological landscape of the country witnessed a celebration of homegrown innovation as diversified technology group EPL Private Limited achieved a dual victory at the Pakistan Digital Awards ceremony. The organization walked away with two major accolades that honor its ongoing contributions to national digital transformation across commercial retail distribution and modern educational technology. The company’s specialized ventures, namely CBA and Keytaab, were singled out by the judging panel for successfully designing scalable digital solutions that resolve systemic, real-world operational bottlenecks while bringing unbanked populations and remote learners into the formalized economy.
To mark this corporate milestone, a senior executive leadership delegation represented the parent organization at the high-profile digital awards event. The group accepting the trophies included Rizwan Jamil, the Head of Product for CBA, alongside Ibad Shahid, who serves as the Head of Business Development for Keytaab. They were accompanied on stage by Kazi Abdul Muktadir, the Chief Executive Officer of Hilal Financial Services, Shahzad Najam, the Country Head of Sales and Distribution for CBA, Mustansar Ali Khan, the Head of Organizational Support Services and Government Relations for CBA, and Aamir Khan, the Zonal Sales Manager for CBA. The collective presence of these leaders underscored the enterprise-wide focus on building integrated ecosystems across varied commercial sectors.
Securing the highly competitive title of Best Retail and Distribution Technology, the flagship venture CBA was celebrated for its monumental work in redesigning the local retail landscape and expanding digital financial inclusion. The distribution platform has built one of the largest digital retail networks in the country, effectively digitizing more than one hundred thousand neighborhood retailers spread across over five hundred independent cities. This extensive tech framework facilitates essential daily transaction services for an estimated ten million individual consumers on a monthly basis, bridging the historical gap between conventional shopkeepers, modern financial entities, and everyday consumers.
The underlying digital architecture of CBA allows neighborhood shopkeepers to operate as comprehensive financial service points, delivering options like utility bill collections, mobile wallet services, instant top-ups, and static or dynamic QR payment mechanisms. The system also supports travel ticketing and controls an inventory of over twenty-five thousand mobile commerce stock keeping units. Crucially, the platform incorporates embedded fintech solutions by offering digital lending and working capital access to micro-merchants, which helps small business owners boost their monthly revenues and participate directly in the formal digital economy.
Simultaneously, the digital learning branch of the group, Keytaab, secured the EdTech of the Year award for its extensive contributions toward updating vocational education and professional skill training frameworks. The digital learning platform has empowered thousands of active students and professionals by offering structured online training programs across high-demand modern fields such as artificial intelligence, machine learning, software coding, information technology, business administration, languages, and healthcare management. By connecting technical training with actual market requirements, the platform significantly enhances general employability.
These combined industry recognitions solidify the market position of the parent technology group as it steers national digital progression through a varied corporate portfolio. Beyond its award-winning distribution and educational applications, the conglomerate maintains an active operational presence in identity verification via Identity360 Global, information protection through CyberCure, and Islamic digital finance through Hilal Financial Services and the PAK Islamic Digital Account. By maintaining these interconnected ventures, the enterprise continues to support the national digitization strategy, establishing a more transparent, highly automated, and financially inclusive commercial ecosystem for communities and institutions nationwide.
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