Easypaisa, Pakistan’s foremost digital financial services platform, has garnered significant acclaim at the esteemed Dubai Lynx International Festival of Creativity, the premier event for the advertising and communications industry in the MENA region.
The groundbreaking “Audio Nikahnama” campaign by easypaisa secured an impressive haul of 3 Gold and 2 Bronze awards, along with 10 shortlists out of the 19 categories entered.
The campaign, recognized with Gold awards in the Glass Award for Change, Radio & Audio: Social Behavior and Cultural Insight, and Integrated Campaign categories, aims to enhance awareness of the marriage contract. Through innovative use of technology, easypaisa seeks to dismantle cultural barriers and empower women to make informed decisions about their future.
Rifah Qadri, Head of Marketing & Communications at easypaisa, expressed pride in the campaign’s recognition at the Dubai Lynx Awards, highlighting its role in driving positive change and addressing societal issues through innovative solutions.
Farhan Hassan, Head of easypaisa Wallet Business, emphasized the campaign’s reflection of the team’s creativity, passion, and commitment to delivering impactful campaigns. The accolades received at the Dubai Lynx Awards underscore easypaisa’s dedication to excellence and innovation in the financial services sector.
With over 40 million registered mobile accounts, easypaisa continues to lead Pakistan’s digital financial services landscape, championing financial inclusion through collaborative efforts and technological advancements
