Kuwait has introduced new regulations governing e-commerce intermediary and delivery platforms, placing limits on commissions charged to restaurants, retailers and other merchants. Under the new framework, delivery platforms can charge a maximum commission of 17% when they provide delivery services, while the commission is capped at 10% when merchants manage their own deliveries.
The new rules are expected to have a direct impact on businesses that rely on platforms such as Talabat, Deliveroo, Keeta and Jahez to reach customers. Previously, commissions on some delivery platforms could reach as high as 35%, placing pressure on merchant margins. The new limits establish clearer commercial terms between digital platforms and businesses operating through them.
Kuwait has also capped consumer delivery charges at KD 1 per order. Platforms are restricted from adding additional operational, administrative or processing charges that would effectively increase the permitted delivery cost. Merchants also cannot be forced to use a platform’s delivery services or face penalties for choosing to manage deliveries independently.
The regulations introduce additional requirements covering transparency, competition and consumer protection. Platforms must clearly identify paid promotions and sponsored listings, provide mechanisms for handling complaints and protect customer and merchant data. The framework also limits exclusive arrangements that could restrict businesses from using competing platforms.
The move marks a significant regulatory development for Kuwait’s digital commerce market as authorities seek to establish clearer rules for delivery platforms, merchants and consumers. Existing operators have been given a compliance period to update their business activities and contractual arrangements under the new requirements.
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