Naheed, one of Pakistan’s leading retail and e-commerce brands, has officially partnered with Google Wallet, allowing customers to add their Naheed Loyalty Card to the digital payment platform. This marks a significant step toward enhancing digital transactions and customer convenience, enabling users to manage their loyalty rewards, payments, and other digital assets seamlessly through Android and Wear OS devices.
With this integration, Naheed customers can now store their loyalty cards in Google Wallet, making it easier to access and redeem rewards at checkout. Google Wallet acts as a unified digital hub where users can store and access boarding passes, event tickets, public transport passes, gift cards, and more, eliminating the need for physical cards and ensuring a smooth, contactless experience. Google has already partnered with leading global brands and continues to expand its footprint in Pakistan’s growing digital economy.
On March 12, 2025, a key meeting took place between Google’s Financial Institutions, Network & Transit Partnerships Lead, Mr. Chen Way Siew, and the leadership team of Naheed to discuss the integration and future digital expansion. The meeting was attended by Munsub Abrar, Director & CEO of Naheed; Mohammad Fahad, COO; Kashif Ali Bhutto, CTO; Zulfiqar Ali, Brand Manager; and Anas Saleem, Senior Business Manager.
During the discussions, Naheed’s team shared their vision for e-commerce growth in Pakistan, emphasizing their commitment to digital transformation and improving customer experience through enhanced payment solutions. With Pakistan’s online consumer base rapidly expanding, integrating Google Wallet aligns with Naheed’s goal of simplifying transactions while ensuring security and ease of use.
Munsub Abrar, CEO of Naheed, expressed his enthusiasm about the collaboration, stating that at Naheed, they are always looking for ways to enhance the shopping experience for customers. He said that partnering with Google Wallet is a step toward making digital transactions more seamless and secure and that the collaboration aligns with their vision of driving e-commerce innovation in Pakistan while offering greater convenience to valued customers.
As a pioneer in the Pakistani retail and e-commerce industry, Naheed continues to push boundaries in digital payment solutions. By integrating Google Wallet, the company is enabling customers to move towards a more digitized and contactless shopping experience, further reinforcing Pakistan’s shift towards a cashless economy.
This partnership signifies a growing trend where retail and e-commerce businesses in Pakistan are adopting global fintech solutions to improve customer convenience. With mobile payments gaining traction and consumer demand for secure, digital-first payment options increasing, Naheed’s move to integrate Google Wallet positions it at the forefront of Pakistan’s digital retail transformation.
