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EFU Life First Insurance Business To Execute Digital Payment Arrangement with NIFT ePay

EFU Life has signed an agreement with National Institutional Facilitation Technologies (NIFT) to enable digital payments through NIFT ePay, which is an epayment gateway offered by NIFT, one of Pakistan’s largest payment processors, to enable digital payments (mobile/electronic commerce payments) through NIFT. NIFT ePay launched an account-based e-commerce payment platform that is gradually being used by Pakistan’s leading enterprises across a variety of industries. The ability to tailor solutions to enable payments across a variety of use cases, as well as the variable pricing regime, is a major plus.

Mr. Haider Wahab, CEO of NIFT, and Mr. Zain Ibrahim, COO of EFU Life, signed the agreement at EFU Life’s headquarters. Mr. Ashfaque Ahmed, General Manager IT EFU Life, Mr. Ahmar Hasan, Senior Manager Innovations EFU Life, Fawad Abdul Kader, Head of Digital Financial Service, and Mr. Imran Korai, Head of Business Development NIFT were also in attendance.

“EFU Life is another unique and exciting use case opening up digital payments and services coming live with NIFT’s ePayment Gateway,” said Mr. Haider Wahab, CEO of NIFT. We are pleased to provide EFU Life customers with the convenience of digital payments. We believe that comprehensive and creative digital payments benefit all parties involved and help to achieve financial inclusion and a digital economy. This was exactly the concept behind NIFT ePay, and it’s encouraging to see it come to fruition in the market.” “We are happy to welcome NIFT onboard as our digital payments service provider,” said Mr. Zain Ibrahim, COO of EFU Life. 

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