Easypaisa digital bank has secured Runner-Up positions in two categories at the 23rd CFA Society Pakistan Annual Excellence Awards, receiving recognition for Best Digital Banking Services of the Year 2025 and the Gender Diversity Award FY 2026. The awards ceremony was held on November 2, 2026, bringing together financial institutions and industry professionals to recognise performance across Pakistan’s banking and capital markets sectors. Easypaisa announced the results through its official LinkedIn account, describing the dual recognition as an acknowledgement of its work in digital financial services and workplace inclusion. Unlike a category win, the Runner-Up positions place the bank among the institutions recognised for their performance in the respective award categories. The announcement highlights two areas of its operations: the delivery of digital banking services to customers and efforts to create a more inclusive working environment for employees.
The Best Digital Banking Services of the Year 2025 recognition reflects the bank’s position in Pakistan’s expanding digital financial services market. Easypaisa has developed its platform around mobile-based banking and payment services, enabling customers to access financial transactions through digital channels. Its services form part of the wider shift towards technology-led banking, where mobile applications and digital platforms are increasingly used for everyday financial activities. The award recognition comes as digital banks and financial institutions continue to compete on customer experience, accessibility and the range of services available through mobile channels. Easypaisa described its progress as part of its efforts to transform how people in Pakistan access banking services. However, its latest announcement did not disclose the specific assessment criteria, transaction volumes, customer figures or digital banking initiatives considered by CFA Society Pakistan when selecting the Runner-Up.
The bank also received Runner-Up recognition in the Gender Diversity Award FY 2026 category, highlighting its workplace inclusion efforts. Easypaisa said the recognition reflects its efforts to build a more inclusive organisation alongside its work in digital banking. Gender diversity has become an increasingly visible area of focus across financial institutions, with organisations assessing women’s representation, workplace opportunities and participation in leadership. Easypaisa has previously received recognition for gender diversity at the CFA Society Pakistan Excellence Awards. In its LinkedIn announcement, the bank linked the latest result to its broader objective of creating an inclusive workplace and generating meaningful impact. However, the post did not provide updated figures on female representation among employees or senior management, nor did it identify specific programmes that contributed to the FY 2026 award assessment. The Runner-Up position therefore confirms recognition in the category without establishing that the bank secured the top award.
The two recognitions place digital banking development and gender diversity together as important areas in Easypaisa’s institutional priorities. The bank said the awards have encouraged it to continue improving financial services and workplace inclusion. The 23rd CFA Society Pakistan Annual Excellence Awards recognise institutions and professionals across the country’s financial sector, providing a platform to acknowledge performance and industry contributions. For Easypaisa, the latest results offer recognition in both customer-facing digital banking and internal organisational diversity. While the bank did not disclose further details about the award evaluation or the initiatives behind its performance, the dual Runner-Up positions add to its record of participation in the annual awards. Easypaisa said it would continue working towards more accessible digital financial services and a workplace where employees have greater opportunities to contribute and grow.
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