The Securities and Exchange Commission of Pakistan (SECP) has issued a stern warning to the public about a growing wave of fraudulent activities on social media platforms, where scammers are deceptively promoting “interest-free” loans to lure unsuspecting individuals. This alert comes as part of the SECP’s ongoing efforts to protect consumers from illegal and exploitative personal loan schemes circulating online.
Following a successful crackdown on 141 unauthorized digital lending applications in Pakistan, carried out in close collaboration with various regulatory and law enforcement agencies, fraudulent operators have shifted their focus to social media channels to continue their illicit operations. The SECP has reported a surge in sponsored advertisements on platforms like Facebook that promise quick, easy, and interest-free loans with minimal documentation or requirements. These advertisements often misuse the names and logos of reputable companies to create a false sense of trust and legitimacy, making it challenging for the average user to distinguish between genuine offers and scams.
The modus operandi of these fraudsters typically involves enticing victims to pay upfront fees under various pretexts such as processing charges, registration fees, insurance payments, or account verification costs. In some cases, individuals are tricked into sharing sensitive personal and financial information, which scammers later exploit. After collecting these fees or data, the scammers disappear without disbursing any loan, leaving victims financially and emotionally distressed.
In response, the SECP is actively working with the Federal Investigation Agency (FIA) and the Pakistan Telecommunication Authority (PTA) to identify and take legal action against those responsible for these fraudulent schemes. These authorities are also engaged in efforts to promptly remove such misleading advertisements from social media platforms to prevent further victimization.
The SECP has urged the public to exercise extreme caution and vigilance when encountering any online loan offers, particularly those found on social media. Individuals are advised to verify the authenticity of lending platforms before engaging or sharing any personal details. To facilitate this, the SECP maintains an updated list of licensed companies and approved personal loan applications on its official website, allowing consumers to easily check and confirm the legitimacy of financial service providers.
This warning highlights the evolving tactics used by fraudsters who exploit popular digital platforms to deceive people, especially during times when access to credit is in high demand. The SECP’s proactive measures underline the importance of regulatory oversight and public awareness in combating financial fraud in Pakistan’s rapidly digitizing economy.
Experts note that while digital financial services and fintech innovations offer significant convenience and opportunities, they also bring new risks that require constant vigilance from both regulators and consumers. The SECP’s collaboration with law enforcement and telecommunication authorities represents a comprehensive approach to mitigating these risks by shutting down unauthorized lending operations and ensuring a safer digital lending environment.
In conclusion, the SECP’s advisory serves as a critical reminder for the public to stay informed and cautious about offers that seem too good to be true, especially those promoting interest-free loans via social media. By verifying providers through official channels and refraining from sharing sensitive information with unverified sources, consumers can protect themselves from falling prey to these scams.
For more information and to access the official list of licensed lenders and approved loan apps, individuals are encouraged to visit the SECP website. This ongoing vigilance is essential to safeguard Pakistan’s financial ecosystem and promote a secure digital lending landscape.





