Puma Energy has taken a pioneering step in Pakistan’s financial transformation by becoming the first Oil Marketing Company (OMC) to adopt a fully cashless payment model at its stations. The company announced a strategic partnership with HBL Konnect on September 15, 2025, introducing digital payments and branchless banking services across its retail network.
Aligned with the vision of the Prime Minister, the State Bank of Pakistan (SBP), and the Oil and Gas Regulatory Authority (OGRA), the initiative aims to accelerate Pakistan’s journey toward a cashless economy. Customers at Puma stations will now be able to make secure and instant payments using HBL QR codes, POS terminals for debit, credit, and fuel cards, as well as mobile wallets and internet banking options.
In addition to payment convenience, Puma and HBL Konnect will extend branchless banking services directly at fuel stations. These services include cash-in and cash-out facilities, which are expected to significantly improve access to financial solutions for underserved communities, especially in rural and semi-urban areas.
The collaboration also lays the groundwork for future-ready digital solutions, with Puma highlighting its intent to integrate emerging technologies such as central bank digital currencies once the regulatory framework evolves.
Speaking at the signing ceremony, Puma representatives emphasized that this partnership goes beyond just digitizing payments. It represents a broader effort to energize communities by combining financial inclusion with accessible and reliable fuel services. By providing digital banking and payment options at forecourts, Puma aims to create a seamless, secure, and modern customer experience.
Zeeshan Uquaily, representing Puma Energy, shared his enthusiasm on LinkedIn, noting that this partnership empowers customers not only with digital fuel payments but also with financial services that can transform daily lives.
The move positions Puma Energy as a first mover in Pakistan’s energy and retail sector, setting an industry benchmark for how oil marketing companies can align with the government’s digital financial services agenda.
As Pakistan continues to advance its National Payments Strategy, the Puma–HBL Konnect partnership stands as a milestone in creating a financially inclusive and technology-driven economy where cashless transactions become the norm rather than the exception.
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