Kistpay (Private) Limited has joined forces with easypaisa digital bank to introduce a pioneering Device Financing Program tailored specifically to empower women across Pakistan. The initiative combines Kistpay’s secure, technology-driven fintech infrastructure with easypaisa’s extensive digital banking capabilities to broaden responsible access to smart devices, facilitating greater participation of women in the country’s rapidly expanding digital ecosystem.
The partnership seeks to address digital accessibility gaps, providing women with the tools and resources to actively participate in online financial services, e-commerce, education, and professional opportunities. By integrating device financing with digital banking services, the program enables women to acquire smartphones, tablets, and other essential devices through manageable payment plans, making technology more attainable and reducing barriers to connectivity.
At the core of this initiative is the ambition to enhance financial independence among women. Equipped with smart devices and access to digital banking, participants can make informed decisions regarding personal finance, engage in digital transactions, and navigate online platforms confidently. The program is designed to foster greater autonomy, ensuring that women are not only digitally connected but also empowered to shape their financial journeys responsibly.
The collaboration leverages the complementary strengths of both institutions. Kistpay brings its robust, secure, and scalable fintech technology, capable of managing device financing workflows efficiently while maintaining compliance and data security standards. easypaisa contributes its expansive user base, well-established digital banking infrastructure, and experience in financial service delivery, ensuring the program reaches underserved areas and creates tangible impact on women’s digital inclusion.
Beyond the immediate goal of providing access to devices, the program also underscores broader socio-economic objectives. Increased access to technology enables women to participate in online learning, access e-commerce opportunities, and connect with digital finance tools that support small business ventures or freelance work. By fostering digital literacy alongside device ownership, the initiative supports long-term economic participation and inclusion.
The Device Financing Program reflects the growing recognition within Pakistan’s fintech ecosystem of the need to address gender disparities in technology access. Women continue to face structural barriers in adopting digital solutions, and initiatives like this serve as a critical step in promoting equitable participation in the country’s digital transformation.
Both Kistpay and easypaisa envision this program as part of a larger effort to integrate underserved populations into the digital economy. By combining financial services, technology access, and capacity-building measures, the initiative aims to create a sustainable model that strengthens women’s engagement with fintech, enhances financial literacy, and contributes to broader economic growth.
This collaboration sets a benchmark for responsible, women-focused fintech interventions in Pakistan, demonstrating how targeted programs can expand digital inclusion while supporting financial empowerment. As the program rolls out nationwide, it is expected to provide thousands of women with access to the tools needed for connectivity, independence, and active participation in the digital economy.
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