Alif Pakistan has announced a new partnership with Selecto, one of the country’s mobile retail networks, that will make Alif’s installment financing solutions available at more than 100 Selecto stores across Pakistan. The collaboration is aimed at giving customers an additional way to access mobile phones and other retail products through structured installment plans at the point of purchase, rather than paying the full amount upfront. Alif described the move as part of its ongoing effort to widen access to its financing tools through new retail partnerships, while Selecto framed it as an addition to the purchasing options already available at its stores.
Through the partnership, shoppers visiting participating Selecto outlets will be able to use Alif’s financing option directly at checkout, extending the fintech’s installment model into a wider physical retail footprint. This kind of point-of-sale financing has become an increasingly common feature in Pakistan’s retail sector, particularly for mobile phones and consumer electronics, where the upfront cost of a device can be a significant barrier for many buyers. By embedding financing directly into the buying process at Selecto locations, Alif is positioning its product as a convenient alternative to traditional cash purchases or informal credit arrangements that customers might otherwise rely on.
Alif has been steadily expanding its network of retail partnerships as part of its broader push into consumer financing, and the addition of Selecto’s store network gives the company a presence across a large number of locations where mobile devices are a primary purchase category. Selecto, for its part, has built a footprint of retail outlets across Pakistan focused on mobile phones and related products, and the addition of a financing layer through Alif is intended to make it easier for customers to purchase devices without needing to pay the full price at once. Both companies described the collaboration as a way of creating more purchasing flexibility for everyday consumers, particularly those looking to spread the cost of higher-value electronics over a defined period rather than committing a large sum at the time of sale.
Neither company disclosed specific figures on transaction volumes, financing terms, or the size of the customer base expected to use the service through Selecto’s stores, and no timeline was given for further expansion of the partnership beyond the initial rollout across the more than 100 participating locations. The companies said they intend to continue building on the collaboration as it develops, with further updates expected as the partnership progresses and as customer response to the in-store financing option becomes clearer. The announcement comes at a time when installment-based purchasing continues to gain traction among retailers and fintech providers in Pakistan, as more companies look to combine physical retail distribution with digital financing tools to reach a broader base of customers across the country.
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