Karachi – September 24, 2025: National Bank of Pakistan (NBP) has added another prestigious milestone to its name after receiving the UnionPay International Award for Strategic Contribution – Marketing Promotion. The award was presented by Mr. Nadeem Haroon, Country Head of UnionPay International (Pakistan, Qatar, Bahrain & Afghanistan), to Mr. Rehmat Ali Hasnie, President & CEO of NBP, in a ceremony attended by senior leadership from both organizations.
The event brought together key figures from NBP, including Mr. Adnan Nasir, SEVP/Chief Digital Officer; Mr. Fouad Farrukh, SEVP/Group Chief of Aitemaad Islamic Banking; Mr. Faisal Ahmed Topra, SEVP of Retail Banking; Mr. Imran Farooqui, SEVP/Group Chief Operations; and Mr. Nabeel Aslam, SVP/Wing Head – Cards. Representatives from UnionPay International, Mr. Kashif Ali, Head of Business Development (Pakistan & Bahrain), and Mr. Muhammad Ali Abbas, Senior Manager (Pakistan, Afghanistan & Qatar), were also in attendance alongside Mr. Fahad Mahmood, CEO of Decagon Pakistan (Pvt.) Ltd.
The recognition underscores NBP’s effective marketing collaboration with Golootlo, Pakistan’s leading discount platform, which offers access to over 30,000 merchant discounts nationwide. Through this partnership, NBP has successfully rolled out multiple campaigns designed to boost debit card adoption, incentivize digital transactions, and strengthen customer engagement. These initiatives not only benefit customers with tangible discounts but also promote the shift towards digital financial services across the country.
This latest achievement marks NBP’s fifth major award from UnionPay International. Previously, the bank was recognized for Highest Debit Card Issuance, Highest POS Spend, Highest Number of Active POS Users, and Highest Virtual Cards. Each award reflects the bank’s sustained commitment to driving digital transformation in Pakistan’s banking sector.
Speaking on the recognition, President & CEO of NBP, Rehmat Ali Hasnie, emphasized that the award highlights NBP’s ongoing efforts to combine innovation with customer-centric services. By leveraging strategic partnerships and digital platforms, the bank continues to play a pivotal role in expanding financial inclusion and improving access to modern payment solutions.
With this latest accolade, NBP further solidifies its position as one of Pakistan’s leading digital banking institutions. The recognition also reaffirms the growing impact of fintech collaborations in shaping customer experiences and enabling a shift toward cashless transactions in the country.
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