In a significant step forward for digital banking security and customer trust, Askari Bank has launched Pakistan’s first-ever In-App Banking Call feature, available exclusively through its Askari Mobile App. This industry-first innovation aims to eliminate phone scams by enabling customers to receive secure, authenticated calls directly within the bank’s mobile application — a bold move to redefine the standards of secure communication in Pakistan’s banking sector.
The new feature ensures that only the bank can initiate in-app calls, effectively removing the risks associated with traditional phone-based communication that fraudsters frequently exploit. In a region where scam calls have become an increasingly common threat to customer data and financial security, this in-app solution offers a protected digital environment that reassures users of the authenticity of every interaction.
This milestone has been launched under Askari Bank’s innovation-driven initiative titled “Breaking the Box,” aimed at reimagining conventional banking services through technology-first solutions. With this development, Askari Bank becomes the first financial institution in Pakistan and the region to offer this level of communication security — setting a new benchmark for digital trust and operational transparency.
A spokesperson from Askari Bank emphasized the human-centered motivation behind the initiative, stating that this isn’t just about protecting data, but about protecting trust. When Askari Bank calls, customers can be confident that it is truly the bank, as criminals can’t imitate this secure channel.
The in-app calling system is seamlessly integrated into the mobile app’s interface. It prevents fraudulent activity by bypassing conventional telecommunication networks that are commonly manipulated by scammers to pose as bank representatives. Instead, the communication takes place entirely within the bank’s digitally controlled ecosystem, where user identity and call origin are verified — eliminating any room for impersonation.
The bank is actively encouraging its customers to update their Askari Mobile App to access this new functionality. The rollout promises an enhanced, secure customer experience, allowing users to interact with the bank with greater confidence and peace of mind.
In addition to this, customers can continue to resolve grievances or raise concerns through the State Bank of Pakistan’s “SUNWAI” platform, accessible at sunwai.sbp.org.pk, a centralized portal for lodging banking complaints.
This innovative leap is a clear reflection of Askari Bank’s broader vision — to build a banking ecosystem that is both digitally advanced and deeply rooted in customer-centric values. As financial fraud continues to evolve, so too must the tools to combat it. The introduction of in-app banking calls is not just a tech upgrade — it’s a proactive response to growing cyber threats, a way to strengthen public confidence in digital financial services, and a strategic move to future-proof customer interactions.
With the launch of this feature, Askari Bank isn’t just protecting customer information — it is pioneering a new era of secure banking communication in Pakistan. As more financial institutions begin to adopt similar security innovations, Askari’s initiative may well serve as a national model for safer, smarter digital banking.
