Pakistan is witnessing a surge in mobile shopping, with a growing number of consumers turning to their smartphones for online purchases. A recent study reveals that a staggering 70% of internet users in the country now shop online using their mobile phones.
This shift towards mobile commerce is primarily driven by the widespread adoption of smartphones and the increasing affordability of data plans. The convenience of shopping on the go has made mobile devices the preferred platform for many consumers.
While Wi-Fi remains a popular choice for online shopping, accounting for 55% of mobile commerce transactions, mobile data is rapidly gaining ground. With 45% of shoppers utilizing mobile data for their purchases, it is evident that consumers are embracing the flexibility of shopping anytime, anywhere.
The burgeoning mobile commerce sector in Pakistan presents significant opportunities for businesses to tap into a growing market. As smartphone penetration continues to rise, it is expected that mobile shopping will become the dominant mode of e-commerce in the country.
