Karachi, November, 17th, 2015: HBL today launched, yet another initiative- HBL Nisa- to facilitate women’s banking in Pakistan. Women make up nearly half of the Pakistani population, and play a vital role in the country’s economic and social development. With Nisa, HBL hopes to cater to their unique needs and aspirations, and become their preferred banking destination. The launch took place with an event held at HBL’s head office in Karachi, featuring talks by two prominent achievers, aviation adventurer Tracey Curtis, and expert mountaineer Samina Baig. Among other topics, the duo spoke about the heights they have reached, both literally and figuratively, how far women have come and the challenges they still face.
Both women represent the pinnacles of their respective professions, and share a love for adventure. Together, they urged the women to pursue their dreams, despite any hurdles they may face.
Speaking at the event, Ms. Sima Kamil, HBL’s Head of Branch Banking said that “HBL Nisa is an exciting initiative for the women of Pakistan. HBL aims to be the Bank of Choice for women, a place where they are welcomed, heard and valued”
Mr. Naveed Asghar, HBL’s Chief Marketing Officer added “HBL is all about enabling dreams, irrespective of gender, and it is a proud moment for us to have introduced a platform under HBL Nisa which will cater to the needs and aspirations of Pakistani women.”
