Easypaisa digital bank has reported a strong financial performance for the first half of 2025, with profit before tax reaching PKR 3.64 billion. The announcement came after the Board of Directors approved the financial statements for the half year ended June 30, 2025. This marks a notable 39.4% increase compared to the PKR 2.61 billion reported in the same period last year, underscoring the bank’s resilience and expanding role in Pakistan’s digital finance landscape.
The growth was largely fueled by higher markup income and a sharp rise in fee-based revenues from digital lending and payments. This momentum was achieved despite a decline in the State Bank of Pakistan’s discount rate from 20% to 11%, which followed easing inflationary pressures in the economy. Net markup income increased by 15.6%, driven by the continued expansion of digital lending, while non-markup income surged 60.5%. The latter was boosted by higher transaction volumes in deposits and withdrawals, stronger earnings from load and bundle products, commissions on corporate disbursements and collections, as well as growing demand for insurance products.
Operating expenses climbed by 9.6% during the period, reflecting ongoing investments in technology infrastructure, workforce development, and customer acquisition initiatives. These investments are part of the bank’s long-term strategy to scale operations and strengthen its digital ecosystem. However, the cost-to-income ratio showed significant improvement, falling from 80.5% in the same period last year to 66.9%, demonstrating better operational efficiency.
The bank’s customer base continued to expand rapidly, with monthly active users (MAUs) reaching 18.2 million. Customer deposits grew by 41.3% year-on-year to PKR 94.7 billion, underscoring strong customer trust following easypaisa’s successful transition into a fully licensed digital retail bank. The CASA ratio remained among the highest in the industry at 98.1%, while the cost of deposits stayed low at 1.57%, further reinforcing its competitive position.
On the lending side, total advances stood at PKR 27.7 billion, with a loan-to-deposit ratio of 25.0%. Non-performing loans were reported at 16.1%, with a healthy coverage ratio of 91.4%, ensuring a strong risk management framework. The bank’s equity was recorded at PKR 16.8 billion, while its Capital Adequacy Ratio (CAR) remained well above regulatory requirements at 20.52%, highlighting its financial stability.
Sharing his views on the performance, Jahanzeb Khan, President and CEO of easypaisa digital bank, said the results reflect the institution’s mission to innovate and transform the digital banking sector in Pakistan. He emphasized that the bank’s profitability signals its intent to empower greater financial inclusion and drive the adoption of cashless solutions across the country.
He added that the bank’s focus on customer-centric innovation will continue to position easypaisa as a leader in the digital banking space, supported by strong partnerships, board oversight, and regulatory support from the State Bank of Pakistan.
Amin Sukhiani, Chief Financial Officer of easypaisa digital bank, highlighted that the institution is gearing up for its next phase of growth by diversifying its offerings. The bank is working on expanding its product suite with new services including foreign exchange, Islamic banking products, credit cards, remittances, and Buy Now Pay Later (BNPL) solutions. Easypaisa is also scaling merchant acceptance infrastructure under the government’s digital cashless initiative and investing further in its insurance marketplace to create value for customers and reinforce its ecosystem.
With a robust half-yearly performance, easypaisa digital bank has strengthened its position as a key player in Pakistan’s financial technology sector. Its strong profitability, rising customer base, and product innovation are setting the stage for continued growth in a rapidly evolving digital economy.
