Daraz Pakistan has brought back its Big Boss 11.11 shopping campaign, offering customers bank and digital wallet discounts of up to 40% on eligible purchases between November 10 and November 21, 2026. The campaign combines promotional deals across electronics, home appliances, fashion, beauty, lifestyle products and everyday essentials with payment-related savings through participating financial institutions and digital payment providers. The offers are designed to give shoppers additional ways to reduce the cost of online purchases by using selected bank cards and wallet services at checkout. Among the highest advertised discounts, Allied Bank customers can receive up to 40% off through eligible Infinite and Premium cards, while UPaisa users can also access discounts of up to 40%. Bank AL Habib Visa debit cardholders can receive up to 30% off, and Bank of Punjab is offering discounts of up to 25% through its World credit cards. These offers form part of Daraz’s wider effort to bring payment providers into its annual shopping campaign, giving customers access to different promotional benefits depending on their preferred payment method.
Several other banks and digital payment providers are also participating with their own discount and cashback arrangements. JazzCash users can access discounts of up to 25%, while Bank Alfalah is offering up to 20% off on eligible purchases. MCB, HBL and UnionPay cardholders can receive discounts of up to 15% under the announced offers. HabibMetro customers can benefit from cashback of up to 30%, adding a separate type of payment incentive to the campaign. Meezan Bank and Easypaisa are also included among the participating providers, although the announcement does not specify their individual discount percentages. The range of offers gives customers multiple payment options during the sale, with the applicable benefit depending on the financial institution, card type or wallet service used. However, the maximum advertised discount should not be interpreted as a standard reduction available on every purchase. Individual offers are subject to conditions, including minimum spending requirements, eligibility criteria and maximum discount limits. Customers will need to check the relevant offer before completing their orders to determine the actual savings available for their selected products.
The payment promotions will run alongside Daraz’s broader 11.11 shopping activities, which bring together local and international brands across several product categories. Customers can explore deals on consumer electronics, household appliances, clothing, beauty products, lifestyle items and routine essentials through the platform. The campaign also includes brand-specific promotions and additional opportunities to access savings during the sale period. For online retailers, these shopping events provide an opportunity to attract customers through promotional pricing and collaborations with financial institutions. Payment-linked discounts add another incentive by connecting purchase decisions with the cards and digital wallets customers already use. For banks and wallet providers, participation can increase the visibility of their payment services among online shoppers and encourage customers to use digital channels for purchases. The campaign therefore brings together ecommerce promotions and payment incentives, with Daraz coordinating offers from several institutions through its shopping platform. Nevertheless, the announcement does not disclose the individual commercial arrangements between Daraz and participating financial institutions or the transaction volumes expected during the campaign.
Customers can explore the available bank and digital wallet offers through the Daraz Pakistan application throughout the promotional period. The platform advises shoppers to review the conditions attached to each offer before checkout, particularly the minimum purchase amount, maximum discount and eligible payment instrument. This is important because a discount advertised at up to a certain percentage may apply only to selected cards, qualifying transactions or purchases within specified limits. Customers should also confirm whether the relevant offer is available for their chosen product and payment method before placing an order. The campaign runs until November 21, giving shoppers several days to compare product prices and payment-related savings across participating brands and providers. With Allied Bank and UPaisa advertising discounts of up to 40%, Bank AL Habib offering up to 30%, and several other banks and wallets participating, the 2026 Big Boss 11.11 campaign highlights the growing role of payment partnerships in Pakistan’s online shopping promotions. The final savings available to each customer will depend on the terms of the selected offer and the eligibility of the transaction.
Follow the SPIN IDG WhatsApp Channel for updates across the Smart Pakistan Insights Network covering all of Pakistan’s technology ecosystem.
