1LINK and InfoTel Pakistan have marked a significant milestone in Pakistan’s card personalization ecosystem with the signing ceremony for the addition of a new Matica personalization machine at the 1LINK Personalization Bureau. This development is expected to significantly enhance operational efficiency, product capabilities, and the overall scalability of card issuance services across the country. The collaboration underscores both organizations’ commitment to technological innovation, service excellence, and meeting growing market demands in the financial services and payments sector.
The ceremony was attended by senior leadership and key stakeholders, including Mr. Riaz Siddiqui, CEO of InfoTel, Mr. Najeeb Agrawalla, CEO of 1LINK, Mr. Leonidas Koukoutsas, Global Sales Director – Payments, Matica Fintec, Mr. Andreas Cipolletti, International Sales and Business Development, Matica Fintec, and Mr. Habib Ur Rehman, Chief Compliance Officer – 1LINK. The presence of these leaders highlighted the strategic importance of the upgrade and the shared vision of driving innovation and reliability in Pakistan’s card issuance and digital payment ecosystem.
With the new Matica personalization machine, 1LINK is set to strengthen its infrastructure and processes, enabling faster, secure, and more reliable services for banks and partners. The enhanced system will support a wide range of card programs including PayPak, PayPak & Mastercard co-badged, PayPak & UPI co-badged, and UPI-only card programs. By improving turnaround times, operational efficiency, and the accuracy of personalization, the upgrade is expected to meet the increasing demand for digital payment solutions in Pakistan.
The move also reflects a broader trend of modernization within the country’s banking and fintech sector, where financial institutions are increasingly investing in advanced technologies to enhance customer experience and operational efficiency. 1LINK’s personalization bureau plays a crucial role in enabling secure card issuance while ensuring compliance with regulatory standards and industry best practices. The addition of the new machine positions 1LINK to handle higher volumes of card production and respond to market growth effectively.
Analysts note that this upgrade comes at a time when digital payments, card programs, and co-badged solutions are witnessing rising adoption across Pakistan, driven by the government’s financial inclusion initiatives and the growing e-commerce ecosystem. The enhanced capabilities are expected to support not only conventional banking customers but also emerging segments seeking digital payment solutions, bridging gaps in financial access and expanding the reach of electronic payment systems.
Furthermore, the integration of advanced personalization technology ensures improved security features, minimizing risks associated with card issuance and usage. It also supports operational resilience and risk management, enabling banks and partners to maintain service continuity even during periods of high demand.
By combining 1LINK’s established network and InfoTel’s technical expertise, this collaboration demonstrates the potential of public-private partnerships in advancing Pakistan’s fintech and digital payments infrastructure. The initiative is a forward-looking step toward building a robust, secure, and scalable card ecosystem that aligns with global best practices while catering to local market needs.
Overall, the addition of the Matica personalization machine positions 1LINK and InfoTel Pakistan as leaders in digital card services, providing banks, partners, and consumers with faster, safer, and more efficient card programs, contributing to the broader growth and modernization of Pakistan’s financial sector.
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