AdalFi, a fast-growing digital lending platform, has announced two senior leadership appointments aimed at accelerating its international growth and strengthening its position as a trusted partner for financial institutions. The company has named Ian Read as Head of Credit Excellence and Emre Unlusoy as Head of Sales for the Middle East and Africa (MEA). Both leaders bring decades of expertise in risk management, enterprise sales, and digital credit transformation—skills that will help AdalFi scale responsibly across diverse markets.
Ian Read, a veteran in credit and risk management, joins AdalFi after more than 30 years of advising and building risk capabilities for banks in over 50 countries. His career includes leadership roles at FICO, SIMAH (Saudi Arabia’s national credit bureau), Qarar, and Experian. With this background, Read has built a global reputation for shaping robust underwriting practices in complex financial ecosystems.
After rigorously testing AdalFi’s models, Read concluded that the platform represents a breakthrough in digital lending. As Head of Credit Excellence, his role will focus on ensuring world-class risk modeling, embedding customer advocacy into product development, and equipping financial institutions with the tools to build healthier loan portfolios.
On the commercial side, AdalFi has appointed Emre Unlusoy as Head of Sales MEA. With over 20 years of experience in financial services and enterprise software, Unlusoy has worked with leading companies such as FICO, Provenir, SAS, Experian, and VeriPark. His expertise lies in helping banks adopt advanced credit decisioning systems, digital infrastructure, and lending programs across markets like Turkey, Saudi Arabia, and the UAE. At AdalFi, Unlusoy will focus on expanding the company’s presence across MEA, shortening sales cycles, and enabling banks to transition from pilot projects to full-scale deployment with measurable returns on investment.
Together, these appointments signal a strategic balance between credit excellence and commercial execution. Ian Read’s expertise will strengthen the science of underwriting, making approvals faster, fairer, and more precise, while Emre Unlusoy’s role will ensure scalable market adoption, executive engagement, and accelerated sales growth. For borrowers—both consumers and SMEs—this translates into transparent, cash flow-aligned access to credit.
AdalFi’s platform is already powering instant, end-to-end digital lending journeys for banks and financial institutions seeking to move beyond legacy systems. By formalizing the Credit Excellence function and investing in MEA expansion, the company is addressing key priorities for its banking partners: reliable risk models, seamless integration, and growth-focused outcomes.
The timing of these hires reflects the growing demand for digital credit across MEA and South Asia, where banks are actively searching for partners that balance innovation with governance. With these leadership additions, AdalFi signals its ambition to build a category-defining global stack for digital lending, uniting innovation with disciplined execution.
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