Conviyo has announced that Pakistani cookie brand Crumble is now live on its conversational commerce platform, enabling customers to interact with the brand through digital conversations. The integration allows consumers to discover products, receive answers to their questions, place orders and engage with the brand through a more interactive digital experience.
The solution is powered by Conviyo and integrated with Blink Co Technologies and Harlyy, bringing conversational capabilities into Crumble’s customer engagement and ordering processes. Instead of relying solely on conventional browsing and checkout journeys, customers can interact with the brand through conversations while seeking information and completing purchasing-related activities.
The partnership highlights the growing adoption of conversational commerce among consumer brands in Pakistan. As online businesses look for ways to make digital shopping more interactive, conversational platforms can help brands connect customer support, product discovery and ordering within a single digital journey.
Conviyo said the addition of Crumble reflects its growing presence among major consumer brands in Pakistan. The partnership also demonstrates how conversational technology is becoming part of the country’s expanding e-commerce ecosystem, with businesses exploring new ways to improve customer interactions and simplify online purchasing.
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