Faysal Bank Limited (FBL), one of Pakistan’s leading Islamic financial institutions, has strengthened its partnership with EFU Life Assurance Ltd through the launch of two new and innovative Takaful solutions aimed at empowering customers with financial security, lifestyle benefits, and Shariah-compliant wealth-building options.
At a formal signing ceremony held at EFU Life House, both organizations announced the introduction of the EFU Takaful Zenith Plan and the EFU Takaful WIN FitCover Plan. These plans are designed to cater to the evolving financial and lifestyle needs of Faysal Bank’s growing customer base, combining ethical finance with innovation and wellbeing.
The EFU Takaful Zenith Plan offers customers the highest allocation and protection benefits, going beyond traditional Takaful products by integrating lifestyle advantages alongside wealth-building features. Specifically designed for customers aiming to create long-term financial growth while adhering to Islamic principles, the plan reflects a customer-first approach and the shared commitment of Faysal Bank and EFU Life to provide inclusive, value-driven financial solutions.
Meanwhile, the EFU Takaful WIN FitCover Plan focuses on holistic wellness and rewards customers for maintaining healthy lifestyles. It extends EFU Life’s wellbeing proposition under its WIN brand, highlighting the belief that financial protection and personal wellness go hand in hand. This product encourages policyholders to prioritize health while ensuring financial peace of mind. an approach that aligns with modern customer values centered on balance and wellbeing.
The signing ceremony was attended by senior representatives from both institutions. The agreement was signed by Mr. Ahmed Anwar Hemani, Head of Retail Products & Wealth Management at Faysal Bank Limited, and Mr. Muhammad Ali Ahmed, Managing Director and Chief Executive Officer of EFU Life Assurance Ltd. Also present were Mr. Arqam Jahangir Butt, Head of Wealth Management & Priority Banking at Faysal Bank, and Ms. Nilofer Sohail, General Manager and Head of Channel Strategy & Growth Segments at EFU Life.
Speaking on the occasion, both organizations emphasized their shared mission of delivering innovative and customer-centric solutions that reflect Islamic values while meeting the financial and lifestyle aspirations of modern consumers. By combining the ethical principles of Islamic finance with cutting-edge wellness-oriented features, these offerings reaffirm both institutions’ commitment to supporting customers’ prosperity and protection.
This collaboration represents a strategic step forward in Faysal Bank’s journey to redefine Shariah-compliant banking through inclusivity, innovation, and technology. Together, Faysal Bank and EFU Life are setting a new benchmark for Islamic financial solutions in Pakistan, blending protection, wellbeing, and purpose to create a more secure and value-driven financial future for all.
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