Digitt+ is expanding its merchant financial services through a partnership with CreditBook, giving businesses in Pakistan a digital channel to discover financing opportunities and connect with financing providers. Ahmed Saleemi, CEO of Digitt+, announced the development, explaining that the company is working to extend its financial services beyond digital payments and improve access to funding for merchants. Through the integration, merchants can discover financing opportunities, submit applications digitally, and connect directly with financing providers through the Digitt+ app. The initiative focuses on small businesses, which play an important role in Pakistan’s economy but often face challenges when seeking formal financing. By making financing opportunities accessible through a digital platform, Digitt+ aims to simplify the process for merchants seeking funds to manage business expenses, maintain inventory, and support daily operations. The partnership with CreditBook forms part of the company’s broader merchant finance strategy, with Saleemi also indicating that several additional financing partnerships are in the pipeline. The announcement did not disclose specific financing limits, interest or profit rates, eligibility requirements, or the expected number of merchants who may use the service.
According to Saleemi, Digitt+ has already facilitated more than PKR 5 billion in agricultural financing disbursements through its lending arrangements. The company is now extending its experience in financing partnerships to the merchant segment, targeting businesses that need access to funding for their commercial activities. Agricultural financing and merchant financing serve different customer requirements, but both can involve helping businesses obtain funds to support operations and manage cash flow. For merchants, access to suitable financing can help address working capital requirements, including purchasing stock, paying suppliers, and meeting other business expenses. Digital application processes can also reduce the need to rely entirely on traditional, paper-based procedures, although approval and disbursement remain subject to the relevant financing provider requirements. By connecting merchants with financing providers through its app, Digitt+ is positioning its platform as a channel for accessing financial services alongside digital payment capabilities. The company has not provided further details about the agricultural lending arrangements behind the reported disbursement figure or identified the financing providers involved in the new merchant initiative beyond its partnership with CreditBook.
The announcement comes as financial technology companies explore ways to connect digital payments with other services used by small businesses. While digital payments allow merchants to receive and manage transactions electronically, access to financing remains a separate challenge for many businesses. Smaller enterprises may have limited access to formal credit because of documentation requirements, limited credit histories, or difficulties meeting lenders’ assessment criteria. Digital platforms can help connect potential borrowers with financing providers, but access to an application channel does not guarantee loan approval or financing on particular terms. The effectiveness of such services depends on participating providers, eligibility criteria, product costs, and the ability of merchants to meet repayment obligations. Digitt+ has presented its CreditBook collaboration as part of a wider effort to expand merchant financial services and has indicated that further financing partnerships are planned. Details about these future arrangements, including their timelines and product offerings, have not yet been announced.
Saleemi described the broader objective as supporting a cashless Pakistan while improving businesses access to finance. The strategy places merchant financing alongside digital payments, reflecting the financial needs of businesses that require both transaction services and working capital to operate. For merchants using the Digitt+ app, the ability to discover financing options and connect with providers digitally could offer another route to explore funding opportunities. For the companies involved, the partnership represents an expansion of services aimed at the small business segment. However, the announcement does not specify when additional financing partners will join, how many merchants are expected to benefit, or whether the service will initially target particular industries or regions. More information about financing products, application requirements, and provider terms will help merchants assess the options available to them. Digitt+ plans to continue expanding its merchant financial services through CreditBook and other prospective partnerships, building on its reported experience facilitating agricultural financing disbursements exceeding PKR 5 billion.
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