Askari Bank has entered into a strategic collaboration with the Land Information and Management System (LIMS) to expand technology-driven agricultural advisory services for farmers in Pakistan. The initiative aims to provide agricultural borrowers of Askari Bank with access to digital advisory support through the LIMS Farmer App, extending the bank’s engagement with the farming community beyond conventional financial services. The partnership is intended to support farmers in improving agricultural practices, strengthening farm management and enhancing productivity through technology-enabled solutions.
As part of the collaboration, Askari Bank and LIMS held a strategic engagement to formalise their cooperation in extending digital agricultural advisory services to farmers. The agreement was signed through a Memorandum of Understanding (MoU) by Askari Bank President and Chief Executive Officer Zia Ijaz and Director General LIMS, Major General (Retired) Muhammad Ayub Ahsan Bhatti. The agreement establishes a framework for cooperation between the two organisations, with the LIMS Farmer App serving as the digital platform through which advisory services will be made available to eligible agricultural borrowers.
Under the initiative, Askari Bank’s agricultural borrowers will be able to benefit from technology-enabled advisory services designed to assist them in managing their farming activities more effectively. By leveraging the LIMS Farmer App, the collaboration seeks to connect financial services with digital agricultural information and guidance. This approach is expected to provide farmers with additional support in making informed decisions about their agricultural operations, while encouraging the use of digital platforms within Pakistan’s farming ecosystem. The initiative also reflects the growing importance of technology in addressing operational challenges faced by farmers and supporting more informed agricultural practices.
The partnership represents an expansion of Askari Bank’s role in the agricultural sector, moving beyond its traditional function of providing financing to farmers. While access to agricultural credit remains an important requirement for farming communities, the availability of relevant advisory services can also contribute to better utilisation of financial resources and improved farm-level decision-making. Through its cooperation with LIMS, the bank is seeking to combine financial support with digital agricultural guidance, creating an approach that addresses multiple aspects of farmers’ requirements. Better farm management, improved productivity and greater resilience are among the objectives associated with this technology-driven initiative.
The collaboration also highlights the potential of digital platforms to strengthen agricultural development in Pakistan. As technology becomes increasingly relevant to farming operations, digital advisory services can provide an additional channel for connecting farmers with useful information and guidance. The use of the LIMS Farmer App in this partnership provides a platform for extending such services to Askari Bank’s agricultural borrowers, supporting wider adoption of technology in the sector. By bringing together banking services and agricultural technology, Askari Bank and LIMS are working to support a more integrated approach to agricultural development.
Through this initiative, Askari Bank aims to contribute to the broader development of Pakistan’s agricultural sector by supporting better farm management, productivity and resilience among farmers. The agreement with LIMS demonstrates the bank’s intention to strengthen its engagement with the farming community through solutions that extend beyond conventional lending. The collaboration places digital advisory services alongside agricultural financing as part of a broader effort to support farmers and encourage technology adoption across Pakistan’s agriculture ecosystem.
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