Ace Money Transfer and Habibmetro, a Pakistani bank, have joined forces to enhance remittance inflows to Pakistan, aiming to curb unregulated methods such as the black market, as stated in a press release.
The collaboration introduces the Rakhain Aapko Befikar campaign, providing fee-free money transfers exceeding $100 from the U.K, Europe, Canada, and Australia to Pakistan. Additionally, customers stand a chance to win one of three Toyota Grande cars until Feb. 15.
Aftab Ashraf, Chairman of Ace Group of Companies, expressed excitement about the partnership, stating, “Overseas Pakistanis play a vital role in Pakistan’s economy, and we want to encourage them to use legal channels for sending money home. This campaign will not only reward them for doing so but will also help boost Pakistan’s foreign exchange reserves and support economic growth.”
The remittance market’s substantial growth, with ATMs playing a significant role, was highlighted in a recent story on ATM Marketplace.
