In a groundbreaking collaboration, Easypaisa, Pakistan’s foremost digital financial services platform, has teamed up with Knorr, Unilever’s leading food brand, to reshape the digital payments landscape.
This strategic alliance marks a significant stride in modernizing and refining the value chain for sampling initiatives, signaling a remarkable advancement in utilizing technology to amplify convenience, accessibility, and affordability in digital payments.
By synergizing Easypaisa’s robust digital payment platform with Knorr’s distinguished brand presence, both entities are primed to deliver unparalleled value to customers nationwide. The initiative is currently underway in 20 marketplaces across 14 cities, including Karachi, Lahore, Islamabad, and Faisalabad.
As part of this collaboration, customers purchasing two packs of Knorr Chotu from stores will have the chance to engage in an interactive Wheel of Fortune (WOF) game – a concerted effort to digitize the product sampling process. This game offers customers the opportunity to win exclusive gifts, including Easypaisa ‘peel & win’ voucher codes and additional Knorr Chotu packs.
To redeem the Easypaisa vouchers, customers simply need to scan the QR code provided on the ‘peel & win’ vouchers. Upon successful scanning, customers will be directed to the Easypaisa app, where they can enter their unique voucher code in the designated Knorr branded module. Following successful redemption, customers will receive Rs. 50 in their Easypaisa account balance.
To gather actionable insights on the effectiveness of the initiative, a digital customer feedback form will be circulated within the Easypaisa app to solicit real-time feedback regarding the product and the activity, underscoring a commitment to a customer-centric approach.
Hani Haider, Head of Growth and Analytics at Easypaisa & TMB, expressed excitement about the partnership, emphasizing the shared dedication to leveraging collaboration and technology to drive innovation and craft exceptional customer experiences.
Javed Jafri, Head of Media, Digital, and Data at Unilever Pakistan, echoed the enthusiasm, highlighting the partnership’s potential to unlock opportunities across key Knorr markets and foster long-term consumer relationships.
With over 40 million registered mobile accounts and growing, Easypaisa has achieved a significant milestone by becoming the first Pakistani financial app to surpass 10 million active app users. This achievement solidifies Easypaisa’s position as a trailblazer in Pakistan’s fintech landscape, driven by its commitment to advancing financial inclusion through technology and collaboration.
